Strong Stories. Strong Bones.

Brand filmmaking by award-winning television journalists using an editorial approach we call JournoMarketing™

the storybones approach

At Storybones Media, we create emotional brand films based solely on what we, as professional television journalists, have always known about telling strong stories.

Find the bones, build the soul, connect to the people. We put the people first, the brand second. We believe our films are the most successful way for people to get to know your brand through a compelling story, not a sales pitch.

Visual, moving pictures + sound have the unique ability to create a connection that is more powerful than any other medium--as long as you know where to find the Storybones:

People · Trust · Empathy · Message · Relatability · Flow

Why Video Works

what we do

From first question to final frame—Storybones handles it all.

Interviewing: Authentic, trust-building conversations guided by award-winning journalist Heidi Collins
Producing: Where strategy meets storytelling, we map out every beat to ensure your story lands with clarity and impact.
Shooting: 4K cinematic capture using professional crews across the country
Editing: Tight, emotional cuts enhanced by licensed music, graphics, and voice-over

Flexible Formats: Long-form or short-form videos for use on websites, social media, marketing campaigns, newsletters, etc.

We don’t just film your story—we uncover it, craft it, and deliver it beautifully,

WHO WE ARE

Heidi Collins, CEO & Founder, Chief JournoMarketer™

Heidi Collins is an award-winning journalist and former national news anchor-turned story-driven brand strategist. With decades of experience in TV news and a deep belief in the power of people-first storytelling, she founded Storybones Media to help organizations connect through authentic, emotionally resonant video. Heidi brings the heart of journalism—truth, empathy, trust—into every frame.

Credentials & Highlights:

Emmy, Peabody, Dupont and Edward R. Murrow award–winning journalist
20+ years as on-air anchor and reporter for NBC-TV, CBS-TV, FOX-TV and her own show on CNN.
Created the first Editorial Media division for a major health and wellness brand, hiring TV news journalists to create 50+ brand films

Founder of Storybones Media and creator of the Journomarketing™ approach
Leads a nationwide team of producers, shooters, and editors
Expert in crafting story-driven content that moves audiences to act

Veteran Storytelling Team

Heidi has built a team of professional TV journalists

Emmy Award-Winning Photojournalist/Editors
NPPA (National Press Photographers Association) recognized
Photojournalists edit all video they shoot: critical to solid storytelling
Minimum 10-15 years television news experience: not much our crews haven’t handled
Uniquely qualified to shoot & edit pieces at a rapid pace-- just like back in the newsroom
Highly collaborative, engaged teams from production to post: smoother delivery for client
Crews stationed across the U.S.—convenient to wherever the story takes place

Drones, Gimbals & Wicked Edit Suites

4K camera gear
Broadcast level audio & lighting package
Professional Adobe editing suite: software used only by industry elites
Go Pro Gear: land & underwater
Licensed drone pilots
EasyRig Gimbal Stabilizer (can't believe what we can shoot with this thing!)

SEE OUR WORK

Rowdy’s Way

3-time U.S. Olympic swimmer Rowdy Gaines is used to hearing the cheers of fans in the stands. After an illustrious international swimming career, he began calling races for NBC’s Olympic coverage and has covered 7 summer games. But, when hearing loss started to interfere with his career, his confidence and his relationships, he knew it was time to listen in a whole new way.

Feeling Alert

To many, Leslie Ann is considered quite the horse whisperer. She counts on her expert ability to relate not only to these magnificent 1200 lb. animals, but also to the students she teaches to ride in one of equine's most challenging events. Find out her secret for staying on her toes every second of the day to keep her and her students safe.

Meet the Gorilla Lady

The moment Mary walked through the door after hip replacement surgery, she fell and shattered everything that had just been done. Doctors put in a new hip, but told Mary all the hard recovery work was up to her! Watch how she not only got back on track, but then set out on the biggest adventure of her life.

One-thousand Steps

Peri Finkelstein was born with a rare form of muscular dystrophy. When she was just a baby, her parents were told that any form of therapy would be useless and that she would never walk. She has a tracheotomy and breathes with a ventilator. But at 16 years old, Peri had a few things to teach her doctors and doubters...she entered a marathon. See how she brings out the competitor in us all.

Life Transformed

If anyone has overcome life’s hardships, it’s Mike McGuire. Watch how he became the father and husband he always wanted to be and lost 187 pounds while doing it.

Ginny’s Journey

As a mom of 3 and working full time, Ginny was exhausted and feeling down. She was putting everyone else before her…until she made a change. She began learning about foods and how they work together, and it’s been the key to her new outlook. Watch Ginny’s journey to living a happier and healthier life.