JournoMarketing™ is the sweet spot between journalism and marketing. It's having the skill to work facts and emotion into messaging and marketing directives.
To JournoMarket™ is to prioritize the value of deeply investigating the brand and researching the audience, to develop strategic story lines through relatable, compelling characters who truly believe what they’re saying. There are no scripts. There are no actors. There are no storyboards.
Instead, we sit with people, learn their stories through thoughtful interviewing conversation and create relationships. We know from years of reporting experience and countless live TV interviews how to showcase authenticity and form trust.
As journalists, trust is all we really have. We treasure it and protect it. We know if people trust our content, they will trust the brands we represent.
And, as marketers: we know people buy from brands they trust.